Conversations : The New Currency of Engagement
In 2025, the buzz around AI and generative AI (GenAI) has evolved from hype to reality, transforming marketing technology (MarTech) landscapes. As marketers, we’re constantly chasing ways to sharpen targeting while elevating user experiences—whether on websites, apps, or even in physical stores. But with third-party cookies crumbling under privacy pressures, traditional methods are faltering. Enter […]