The Impact Weighting Model
Why retailers must shift from off-site forum buzz to first-party canonical truth in the age of Generative Commerce?
Conversations : The New Currency of Engagement
In 2025, the buzz around AI and generative AI (GenAI) has evolved from hype to reality, transforming marketing technology (MarTech) landscapes. As marketers, we’re constantly chasing ways to sharpen targeting while elevating user experiences—whether on websites, apps, or even in physical stores. But with third-party cookies crumbling under privacy pressures, traditional methods are faltering. Enter […]
My Journey from being Bot to becoming Smart Shopping Assistant
The Era of Bots – Rules and some more rules In recent years, we’ve seen chatbots become a standard feature on many e-commerce websites. They’re available on nearly every site, often popping up to offer assistance. Yet, more often than not, these bots are frustratingly limited mere shadows of true customer service. They provide generic […]