The Impact Weighting Model
Why retailers must shift from off-site forum buzz to first-party canonical truth in the age of Generative Commerce?
Building Brands for Llms
We spent 100 years optimizing for human emotion. Now we need to optimize for machine truth. What that really means for your brand?For a century, brands spoke to the heart. They sold dreams. “Just Do It.” “Think Different.” Beautiful lies wrapped in emotion. And it worked – on humans.But the audience is changing. The next […]