The ‘Time-On-Site’ Trap: Why Your Best Metric Is Lying to You?
For a decade, marketers and product leaders have worshipped at the altar of Time-on-Site (TOS). We’ve been conditioned to believe that more minutes spent on a page automatically equals deeper engagement. But in 2026, we need to stop treating utility and transactional websites like social media feeds. The harsh reality? Unless your business model relies […]
What is common between LLM and Visually Impaired visitor?
And Why It Changes Everything for Your Brand Imagine two very different users navigating your website: A visually impaired shopper relying on a screen reader to “see” your products. And a conversational AI—like ChatGPT, Gemini, or Perplexity—scanning your pages to answer someone’s query: “Where can I find comfortable navy slide sandals with a luxury feel?” […]