Building Brands for Llms
We spent 100 years optimizing for human emotion. Now we need to optimize for machine truth. What that really means for your brand?For a century, brands spoke to the heart. They sold dreams. “Just Do It.” “Think Different.” Beautiful lies wrapped in emotion. And it worked – on humans.But the audience is changing. The next […]
LLMs’ Favorite Food
The AI crawling your product page right now is miserable. Here’s why that’s your problem. When a consumer asks Claude, ChatGPT, or Perplexity to recommend a handbag, a dress, or a holiday card, something happens behind the scenes that most brand leaders have never considered. The AI goes looking for your product. And it finds […]
What is common between LLM and Visually Impaired visitor?
And Why It Changes Everything for Your Brand Imagine two very different users navigating your website: A visually impaired shopper relying on a screen reader to “see” your products. And a conversational AI—like ChatGPT, Gemini, or Perplexity—scanning your pages to answer someone’s query: “Where can I find comfortable navy slide sandals with a luxury feel?” […]