The ‘Time-On-Site’ Trap: Why Your Best Metric Is Lying to You?
For a decade, marketers and product leaders have worshipped at the altar of Time-on-Site (TOS). We’ve been conditioned to believe that more minutes spent on a page automatically equals deeper engagement. But in 2026, we need to stop treating utility and transactional websites like social media feeds. The harsh reality? Unless your business model relies […]